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MARKETING AUTOMATION SPECIALIST, Atlanta, Georgia

Created 02/24/2021
Reference 61002
Category Marketing & Communications
Country United States
State Georgia
City Atlanta
Zip 30319
Salary Competitive
ABM (NYSE: ABM) is a leading provider of facility solutions with revenues of approximately $6.4 billion and over 130,000 employees in 300+ offices deployed throughout the United States and various international locations. ABM's comprehensive capabilities include electrical & lighting, energy solutions, facilities engineering, HVAC & mechanical, janitorial, landscape & turf, mission critical solutions and parking, provided through stand-alone or integrated solutions. Founded in 1909, ABM provides custom facility solutions in urban, suburban and rural areas to properties of all sizes - from schools and commercial buildings to hospitals, data centers, manufacturing plants and airports.

Job Title
MARKETING AUTOMATION SPECIALIST

Education
High School or GED

Career Level
Experienced (Non-Manager)

Category
Marketing & Communications

Job Type/ FLSA Status
Salaried Exempt

Travel Required
0 - 10%

Shift Type
First Shift (Day)

Job Description

We are seeking an energetic, passionate and highly motivated candidate that will help take ABM's email marketing to the next level. This position will support our Industry groups across ABM to create, execute, and optimize marketing programs in Marketo. The marketing automation specialist is responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution. This role is tactically focused on the execution of sophisticated, targeted campaigns and nurtures in the marketing automation platform (MAP), Marketo. This position will support the various business units by testing, refining, and troubleshooting new and existing marketing programs as well as help develop and interpret reporting & analytics to understand program effectiveness and ROI. This includes developing various forms and landing pages in support of these programs. Lastly, assist in completing various data and operational initiatives in Marketo with the goal of ensuring enterprise data quality & integrity.

Job Responsibilities:
  • Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
  • Creates emails, landing pages, forms and reports within the MAP, including templates for consistency within the marketing function
  • Creates nurturing and scoring programs to support the marketing organization
  • Documents MAP processes, programs and procedures
  • Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
  • Standardizes, cleanses and uploads contact lists into the MAP
  • Develop programs targeting both prospects and existing clients across various channels with the goal of driving conversions, opportunities and bookings
  • Test, measure and optimize messaging, assets, programs, segments, tactics, etc. on an ongoing basis
  • Edit, proof-read, and launch targeted email marketing campaigns
  • Create, modify and test professional-looking HTML email and landing page templates, ensuring cross-browser and mobile compatibility
  • Assist with data management tasks designed to increase program, tactic, and reporting effectiveness
  • Define and execute personalized experiences for known and anonymous website visitors, and develop, test and optimize messages, content and flows for various audiences
  • Utilize marketing project management system to proactively prepare, gather necessary materials, communicate with contributors, execute within deadline and update status on campaigns
  • Participate in the brainstorming and implementation of new programs, tactics, and processes


Minimum Requirements
  • 3+ years working with digital marketing, with a focus on demand generation and marketing automation
  • 2+ years working in Marketo, prefer Marketo certified
  • Strong analytical skills, with the ability to interpret data, identify trends, analyze program effectiveness and ROI
  • Strong verbal and written communication
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Strong editing & proofing skills
  • Knowledge of responsive, fluid, and adaptive email design
  • Understanding of cross-browser compatibility & testing
  • Understanding of mobile specs/considerations when designing programs
  • Well organized with ability to multi-task and think outside of the box
  • Strong attention to detail, excellent interpersonal skills and ability to work effectively as a member of a fast-paced marketing team
  • Strong attention to detail, good interpersonal skills and ability to work effectively as a member of a fast-paced marketing team.
  • Must be able to prioritize projects, work well under pressure and meet deadlines


Location
Atlanta, GA 30319 US (Primary)

ABM is an EOE (M/F/Vet/Disability/Gender Identity/Sexual Orientation)

California Consumers Notice http://www.abm.com/californiaprivacy
Employer ABM Industries

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